MENDOCINO Co., 8/4/23 — Ukiah’s Senior Center has served elderly residents of the greater Ukiah area for over fifty years, but the service-heavy nonprofit is in what its new executive director calls “dire financial straits.” The center has launched general appeals on Facebook, Instagram, and NextDoor and a more targeted appeal on GoFundMe.
When David Lieberman took on the job of executive director of the center in April, he knew the nonprofit’s financial situation was difficult. COVID-19, he says, had essentially closed the center, though it continued to provide seniors with lunches to-go rather than in the company of others at Bartlett Hall, the center’s dining hall. Then a fire suppression unit failed at the center’s thrift store, a primary revenue source. The damage from flooding was substantial—to the tune of $80,000 and a seven-month closure. “Insurance covered part of it, but all that potential revenue was lost,” Lieberman says.
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