MENDOCINO CO., 1/20/18 — Now that “adult-use” cannabis is legal in California, the rubber is meeting the road in a slew of new cannabis businesses, and years of preparation and dreaming are running into the reality of a legal commercial market. And with the new market, the long -held dreamt of the canna-tourist, a mythical middle-class consumer ready to come to Mendocino and buy some weed, wilderness, wine, but also food, hotel rooms and other services, will hopefully be arriving soon.
But decades of prohibition have left an industry lacking the kinds of institutions and organizations that are common in other tourism sectors. Seeking to address these issues, a canna-tourism seminar will be held this weekend, organized by the Cannabis Culture Museum and featuring presentations by local cannabis business owners and an forum for attendees to connect and discuss their ideas about developing a local canna-tourism industry. The event will take place on Sunday, January 21, at the Little Lake Grange in Willits.
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