The iconic Willits arch spans the roadway under a clear blue sky, displaying “Willits” and “Gateway to the Redwoods” as cars travel beneath.
FILE – The ‘Willits Gateway to the Redwoods,’ arch along California state Highway 20 in Willits, Calif., on Friday, March 8, 2024. The arch was originally the Reno Arch, which was donated to Willits in 1995. (Sarah Stierch via Bay City News)

WILLITS, CA., 6/23/26 — The 100th annual Willits Frontier Days kicked off with the Hometown Celebration on Main Street last week, and the next two weekends hold more community gatherings for the annual rodeo-centered string of events. 

According to the Frontier Days website, the rodeo began in 1926 as a fundraiser to build a hospital in Willits. Now, there are several events surrounding the traditional rodeo that has now been carried on for a century. 

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Savana Robinson is a staff writer and photographer based in Ukiah, California.