Greater Ukiah Business and Tourism Alliance executive director Katrina Kessen at the alliance’s new wine shop housed inside the Ukiah Chamber and California Welcome Center office at 200 South School St. in Ukiah, Calif. The shop, opened in time for 2024 holiday sales and stocks Chamber of Commerce member wines. Kessen plans to focus on small, family-owned operations with limited distribution. (Greater Ukiah Business and Tourism Alliance via Bay City News)

UKIAH, CA., 12/9/24 — Mendocino County wines have always won awards and gathered kudos from wine connoisseurs and critics alike. Lately, the talk has only gotten louder. In October, “Wine Enthusiast” magazine named Mendocino County “American Wine Region of the Year 2024.”  Wine Enthusiast Article and Announcement.

The Greater Ukiah Business and Tourism Alliance (GUBTA) is taking advantage: the alliance announced this week that its new downtown Ukiah wine shop is now open and ready for holiday business. The alliance obtained a beer and wine license from the adjacent Mendocino Bounty gift shop, and the wine shop now stocks an assortment of local wines produced by Ukiah Chamber of Commerce member wineries.

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Laytonville resident Lin Due edits and writes for the Mendocino Voice.