MENDOCINO Co., 7/19/18 — Northern Nights, the annual musical festival and camp-out held in Piercy, is back this year with an interesting discount — people who buy $100 of Mendocino or Humboldt cannabis, will get discounts to the festival happening this weekend.
In an novel cross-promotion, which might herald more of the kind branding that cannabis legalization has led to, Northern Nights has teamed up with The Emerald Cup, as well as a variety of Mendocino and Humboldt cannabis farms to encourage festival attendees to shop local. Since 2016 the he festival has featured the “Tree Lounge,” where visitors can learn about and enjoy local cannabis, and bills itself as “the first-ever official designated area for on-site consumption of medical marijuana at a music and art festival in California.” This year, guests will be able to consume cannabis in both the Tree Lounge and the VIP area. However, on-site sales of weed will not be allowed, due to California regulations — a situation that prompted the “farm-to-dispensary” ticket offer.
This year, the three day festival’s musical line-up includes: Thomas Jack, Emancipator, Mr. Carmack, Gina Turner, Sage the Gemini, Brasstracks, Brownies and Lemonade All Stars, Naughty Princess, Jack Beats, and more.
The participating cannabis brands include: Humboldt’s Finest Raw & Uncut, General Extractions, Madrone California, Guild Extracts, Humboldt Brothers, Talking Trees, Rising Source, Filigreen, and Rise Logistics. Participating dispensaries include: Mercy Wellness Cotati, Telegraph Health Center, Medithrive, Shambhala, Green Remedy Collective, Hi Fidelity, Magnolia Oakland, Caliva, Natural Herbal Pain Relief, One Log, and Area 101.
Tickets Available at www.northernnights.org.
Here’s the full press release sent out by Northern Nights:
Re-Imagining How Festivals Incorporate Cannabis Northern Nights Music Festival Announces Experiential Cannabis Activation
PIERCY, CALIFORNIA: On July 20-22, 2018, Northern Nights Music Festival will kick off a 3-day one-of-a-kind festival experience blending cannabis history, education, and entertainment located on the Humboldt and Mendocino County Line, the epicenter of the Emerald Triangle. The festival is known for its strong musical lineup; 2018 artists include Emancipator, Thomas Jack, Sage The Gemini, Mr. Carmack and a Dirtybird Records Takeover Friday night in the Redwoods. 2018 also marks an important era for the Emerald Triangle – an end to the cannabis prohibition in California. Taking pride in these original roots, festival founders Andrew Blap & Peter Huson have teamed up with dozens of California-based dispensaries and local Humboldt farms to expand on the existing Cannabis history programming, which will take place in two select areas: NN Tree Lounge and VIP.
The NN Tree Lounge, which debuted at Northern Nights Music Festival 2016, was the first-ever official designated area for on-site consumption of medical marijuana at a music and art festival in California. The area features the Emerald Triangle premiere cultivators and manufacturers, and hosts top tier dispensary buyers and distributors from all around the Golden State. The 2018 edition returns to Cook’s Valley after its successful maiden voyage with new partners The Emerald Cup. “A big part of our brand ethos is community – this festival would be nothing without the support of local partners. We want to give cultivators, dispensary owners, and industry leaders every opportunity to learn more about each other, and get exposure to their target demographic at Northern Nights,” said partner Blap.
Programming this year will education-driven only, as current state laws only allow sales at county fairgrounds and district agricultural associations, however the future of on-site sales looks bright as State Assembly Bill AB2020 is on it’s way to the Senate floor and aims to be in place by the end of 2018, removing the restrictions and allowing for local jurisdictions to make the final call. This year, participating brands include Humboldt’s Finest Raw & Uncut, General Extractions, Madrone California, Guild Extracts, Humboldt Brothers, Talking Trees, Rising Source, Filigreen, and Rise Logistics .
To ensure the NN Tree Lounge is filled with like-minded people and to invite the next generation, NN has been activating new networks with the partnership of dispensaries in the cities. These dispensary activations have a goal to gain recognition of Emerald Triangle cannabis while giving farms exposure to their target demographic at Northern Nights. The festival is creating a farm-to-dispensary relationship before the festival by offering two festival tickets for $215 ($429 value) with the purchase of $100 worth of Mendocino or Humboldt County products at these participating dispensaries: Mercy Wellness Cotati, Telegraph Health Center (THC), Medithrive, Shambhala, Green Remedy Collective, Hi Fidelity, Magnolia Oakland, Caliva, Natural Herbal Pain Relief, One Log, and Area 101.
Premiering this year is an elevated VIP experience hosted by four partners, Emerald Exchange, WyldeHeart Ranch, Redwood Roots, and World Famous Productions. Programming here is vibe-centered, weaving cannabis with unique experiential activities, full stocked bar, Happy Hours with local treats and drinks, therapeutic massage, teas, herbal remedies, and workshops. Get there early and sign up to be one of the few to go on guided cannabis farm tours in the area.
About Northern Nights: Northern Nights Music Festival is a 3-day festival tucked amongst the towering Redwoods and winding Eel River on the Humboldt and Mendocino County line. Attendees can immerse themselves in yoga, art, cannabis, and music across the festival grounds. Acts include a Dirtybird takeover (Justin Martin, Ardalan, Walker & Royce, Worthy B2B Option4), Thomas Jack, Emancipator, Mr. Carmack, Gina Turner, Sage The Gemini, Brasstracks, Brownies & Lemonade All Stars, Naughty Princess, Jack Beats, and many more.
Tickets Available at www.northernnights.org GA Tickets – $199 VIP Tickets – $289 Saturday/Sunday Ticket – $149 Sunday Ticket $99
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