MENDOCINO CO., 5/13/26 — Cannabis has collapsed from its boom years, and wine is contracting. Coastal tourism is one of Mendocino County’s few industries still pulling crowds — but the county doesn’t support its primary tourism marketing platform, Visit Mendocino County, at least not with the funds it used to provide.
Who does? The hoteliers themselves, through a 1% surcharge they vote on every year. They are now within a handful of signatures of agreeing to double that surcharge to 2%.The man brought back to close the signature gap is the same one who set up the original surcharge 19 years ago. He’s keeping his day job running a Fort Bragg hotel while he does it.
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