Greater Ukiah Business and Tourism Alliance outlines plans to attract more visitors to Ukiah

UKIAH, CA., 9/5/25 — At the Ukiah City Council meeting Wednesday evening, the executive director of the Greater Ukiah Business and Tourism Alliance gave its annual presentation on how the organization is working to put Ukiah on the map as a tourism destination. 

The tourism alliance’s executive director Katrina Kessen, along with Ukiah deputy city manager Shannon Riley, who works as a liaison between the tourism alliance and the city, discussed the organization and its initiatives to attract more visitors to Ukiah.