WILLITS, CA., 6/26/24 – It wouldn’t be summer in Mendocino County without bulls, broncos, barbecue — and a rodeo princess. Those four images conjure up only one thing: Willits Frontier Days.
The event, which features the longest-running continuous rodeo in California, celebrates American Western traditions and the tight-knit world of ranching in Mendocino County. Kicking off with the Hometown Celebration last Friday, the fun continues with carnivals, tractor pulls, dances, rodeo, food events and the crowning of the Frontier Days Sweetheart.
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